The Corporate Battle For the Cable News Network Shows How Broken American Media Now Is.

This past Thursday night, amid swirling speculation regarding the Brown University gunman, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.

While it is by no means a impeccable news source, her message seemed accurate for numerous observers. It is one of the outlets where there exists reality-based and generally trustworthy reporting – notably during breaking news situations such as the one taking place near a New Hampshire storage facility.

A Precarious State During a Business Tug-of-War

But the news network, now 45 years old, finds itself in a uncertain state as two massive media corporations battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-risk game of corporate ownership, rather than as a question of what serves the news-consuming public.

“Here is one more case of the profound systemic issues with origins in decades of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a corporate drama with influential figures as the central actors, but there is hardly any discussion of the public interest,” Pickard added.

A Further Factor: The Former President

The network's predicament is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.

Remember the shouts of “CNN sucks!” at his rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is part of why he seems to support Paramount Skydance, which has made a hostile bid.

Trump has reason to prefer that company more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of Further Turmoil

It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That structure could set up CNN for yet another acquisition. It never ends.

In the view of Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu stated.

The Core Issue and a Potential Solution

No matter the outcome with this particular battle, the underlying crisis endures.

“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will not happen in the future.

Initiatives that bolster independent news organizations, aid local journalism, finance public media, and prohibit the accumulation of media power in too few hands are within reach – they are vital for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations such as CNN must not be pawns in the most recent corporate chess match.

Jeffrey Bennett
Jeffrey Bennett

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